2017年，乐欣户外收购英国知名鲤鱼垂钓品牌Solar，正式启动OBM（自有品牌）战略转向。这是公司第一次尝试从幕后走向台前，从代工厂向品牌商转型。收购一个拥有数十年历史、在特定领域具备品牌认知基础的海外品牌，显然比从零孵化一个全新品牌更为稳妥。
1. Cristiano Ronaldo – 672 million followersThe most followed person on Instagram is none other than Portuguese footballer Cristiano Ronaldo. At the time of writing, Ronaldo has amassed a whopping 667 million followers. Unsurprisingly, his posts mostly theme around football and his current team, Al Nassr. Ronaldo also holds the record for most liked Instagram comment when he wrote on Kylian Mbappé's Real Madrid announcement post "my turn (to watch)."，更多细节参见使用 WeChat 網頁版
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